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Original Title:	How We Choose: The Subtext of Life
ISBN:	0446504114 (ISBN13: 9780446504119)
Edition Language:	English
Literary Awards:	Financial Times and McKinsey Business Book of the Year Nominee for Shortlist (2010)

The Art of Choosing

Sheena Iyengar

Paperback | Pages: 368 pages

Rating: 3.83 | 5680 Users | 478 Reviews

Details About Books The Art of Choosing

Title	:	The Art of Choosing
Author	:	Sheena Iyengar
Book Format	:	Paperback
Book Edition	:	Special Edition
Pages	:	Pages: 368 pages
Published	:	March 9th 2011 by Twelve (first published January 1st 2010)
Categories	:	Psychology. Nonfiction. Business. Self Help. Science. Sociology. Personal Development

Chronicle In Favor Of Books The Art of Choosing

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.

Rating About Books The Art of Choosing

Ratings: 3.83 From 5680 Users | 478 Reviews

Evaluation About Books The Art of Choosing

By the time I finished this book I found I wanted to start it all over again. Sometimes I think I may have missed my calling, by not pursuing the field of decision-making. I am so bad at it, and yet I recognize that it is the key to navigating the modern world in the West, where the simplest decisions are rendered ridiculously complex by the plethora of choice. Iyengar covers the waterfront with her examination of choice, from birth to death, and addresses many of the major life choices most of

Here are a few lines from the wiki profile of the author Sheena Iyengar was born in Toronto, Canada in 1969. Her parents had emigrated there from Delhi, India............................When Iyengar was three years old, she was diagnosed with a rare form of retinitis pigmentosa, an inherited disease of retinal degeneration. By 6th grade, Iyengar had lost the ability to read, and by 11th grade, she had lost her sight entirely and could only perceive light. Iyengars life had also taken another

I seldom write a long critique on a book because i) I choose the book because it is my decision ii) whatever I write should not alter other people POV iii) to back up with ii), hopefully providing a more neutral ground for other readers to decide to buy, to borrow, to read or just to read the review...Decisions, decisions, decisions..many decisions to be made in the modern days..author is, new to me, since I have not exposed too much to the reading field of decision making. Author is very well

Didn't like it quite as much as many of the reviewers on this site. Found the experminets with the rats (and I don't like rats) and the dogs (my uber dog lover Katherine would find these very disturbing) cruel to say the least. Also much of the book seemed to be what one could figure out using common sense. Did learn and few things and some parts of this book were more interesting than others.

I might have learned more from this book if I had read it closer to its publication date, but by now I had already read about almost all the studies the author mentions in other places. I think a better title for this book would be A Discussion on Choice. You aren't going to get any practical tips about choosing until the afterword.

This book discusses some research (by the author and others) about how we make choices, and how having too many choices can lead to difficult decision making. But it's interesting that the author chooses to ignore all the existing research that contradicts the point she is trying to make.Take for example her "jam study", where people offered 6 varieties of jam samples were much more likely to buy jam in a store than those offered 24 different samples. The author is well aware that other

I had to read this non-fiction book quite slowly, over the course of a month, annoying friends and colleagues by citing Iyengar's studies as they attempted to choose items off a menu, though even this slow pace wasn't long enough to really make the information stick in my brain.Iyengar presents a rather overwhelming amount of information on her enormous and fascinating topic, mostly in the form of psychology experiments about how people choose things and make decisions both trivial and life or