Nir Eyal
Hardcover | Pages: 256 pages Rating: 4.08 | 22304 Users | 1417 Reviews
Identify Out Of Books Hooked: How to Build Habit-Forming Products
| Title | : | Hooked: How to Build Habit-Forming Products |
| Author | : | Nir Eyal |
| Book Format | : | Hardcover |
| Book Edition | : | Anniversary Edition |
| Pages | : | Pages: 256 pages |
| Published | : | November 4th 2014 by Portfolio (first published December 25th 2013) |
| Categories | : | Business. Nonfiction. Design. Psychology. Entrepreneurship. Science. Technology. Self Help |
Explanation Conducive To Books Hooked: How to Build Habit-Forming Products
How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Details Books Supposing Hooked: How to Build Habit-Forming Products
| Original Title: | Hooked: How to Build Habit-Forming Products |
| ISBN: | 1591847788 (ISBN13: 9781591847786) |
| Edition Language: | English |
| Literary Awards: | Goodreads Choice Award Nominee for Business Books (2014) |
Rating Out Of Books Hooked: How to Build Habit-Forming Products
Ratings: 4.08 From 22304 Users | 1417 ReviewsAssessment Out Of Books Hooked: How to Build Habit-Forming Products
There is buzz about this book in the SF tech scene. After reading it, I know why!It's well researched. It's interesting. And it's thought-provoking. Nir Eyar masterfully weaves his insights of technology, business and psychology into his four-fold model, which explains how to create habit-forming products.Whether you are an entrepreneur just getting started, a psychologist seeking depth or an avid reader wanting to know more about the world around us, you'll love this book!The reason why I picked up this book is that Im developing a human augmentation android app these days and plan to go all out in terms of everything, be it development, design, marketing or whatever.Well, Hooked is an important read for anyone who is developing an online product irrespective of whatever he/she believes about the product's potential of altering users' habits. (The point is you never know, even the apps / tasks designed to be used / performed occasionally might change customers'
The parts I actually found somewhat interesting could probably be condensed into a quarter of this already short book.The most interesting case-study is probably the Bible App one.For the rest it is as if the book is just stating the obvious. Taking all the apps that have made a huge impact and now praising them for how the do it in hindsight.Yes there were probably some thinking involved, but this is by no means going to work for every new app you create.Also the book doesn't give you any
I believe content and ideas in this book are valuable upgrade to product development. Creating products that have high engagement rate is the first step in Lean Startup methodology. I experience this book as a "habit creating tool" inspired by human psychology and behaviour. Everyone devoted to Lean Startup and product development should read this book!
Quick read into the Hooked Model - which in essence describes the process how the companies can encourage or manipulate users behavior, with following structure: trigger => action => variable reward (the Tribe, the Hunt, the Self) => investment.Best bits:Yet talking to users to reveal these wants will likely prove ineffective because they themselves don't know which emotions motivate them. People just don't think in these terms. You'll often find that people's declared preferences -
This book was a huge disappointment. It is full of speculation and misleading 'information'. It has a very big fluff to substance ratio and the little substance it does present is deprived of all nuance. Arguably, that isn't reason enough to give it one star. The determining factor is the authors tendency of quoting studies and then misrepresenting the findings. For example: a study of the internet usage of 216 students. The study, conducted over the course of a month, found correlation between
Author Nir Eyal synthesized and dispensed some of the best work from his website into this great book on consumer behavior and building products that encourage their usage. Organized into chapters that break down basic human habits and responses in a theoretical way, it offers concrete examples of organizations that are now among the most successful at building habit-forming products. Its Hook Model is an easy-to-understand method for applying complex concepts related to human behavior and
0 comments:
Post a Comment
Note: Only a member of this blog may post a comment.